Embracing a more sustainable future for the entertainment industry
YEA! Impact is a social impact agency that offers consulting, marketing, and production services to businesses that want to create social change. The company is the parent organization of Young Entertainment Activists, a hub for activism in Hollywood.
One of YEA! Impact's flagship events is the Hollywood Climate Summit, an annual four-day conference that launched in 2020 and aims to bring key players in the entertainment industry together to drive action around climate change. In addition to highlighting sustainable practices for filmmaking, the conference explores the role on-screen storytelling plays in creating a more sustainable future.
The summit connects activists, climate change groups, nonprofits, and sponsors, bringing members of the Hollywood community together to learn from one another and commit to change. The ultimate goal is to build momentum and encourage industry organizations to hold themselves accountable for committing to sustainability. Networking plays a significant role during the event, inspiring and informing attendees, plus supplying them with the knowledge and motivation to use their creative skills for good.
In 2020, the summit relied on several platforms to deliver its program to a local audience, but in 2021, YEA! Impact used Hopin to add a virtual element to the event. This allowed YEA! Impact to make the event more accessible while maintaining the level of interaction and engagement associated with previous Hollywood Climate Summits. With this virtual component, YEA! Impact attracted a global audience spanning more than 20 countries.
"I really liked that with Hopin I could see what the future of conferences would look like [...] I could take a hike while networking with someone and participate in the conference without having to be in my bedroom." –Samuel Rubin, Co-founder and Chief Impact Officer, YEA! Impact