Greener events with a wider reach on Hopin
World Wide Fund for Nature (WWF) is a 60-year-old non-governmental organization dedicated to sustainability and conservation.
As part of its #Together4Forests campaign, WWF’s European Policy Office decided to plan a half-day public event centered around a push for a strong EU law on deforestation. In addition, it also organized a two-day project workshop exploring how to combat illegal timber within the EU.
In 2021, the organization shifted to virtual events. This shift was due to global travel restrictions, but also offered a number of unintended benefits to WWF like improving the global reach of its events while reducing carbon footprint from travel.
Being new to the world of large virtual events, it was vital for WWF that its events still inspire attendees to engage with the issues at hand, encourage discussion around proposed solutions, and offer a platform for sharing project results.
"We really wanted the attendees to feel very much involved, like they were actually part of this conference. We wanted them to forget that this was happening in a virtual space and feel like they were really there, and that is why we chose Hopin over other platforms." –Angelika Pullen, Communications Director, WWF European Policy Office
After an extensive research process, WWF decided to trust Hopin for its first foray into virtual. Hopin’s user-friendly interface, networking functionality, and robust session features were key selling points for the nonprofit. These features were vital to ensuring attendees could easily navigate the events, and engage on multiple levels. Hopin’s integration with Interprefy supported real-time language interpretation for both events, removing any language barriers for WWF’s pan-European audience.
WWF used Hopin’s registration and ticketing features to share event agendas, encourage attendance, and coordinate with speakers. The organization also customized the platform with its own logos, and created individual banners for each session to ensure attendees had an on-brand experience.