A high school reunion for the service industry
Mister Minit is the world’s largest international service retailer, offering shoe repairs, key cutting, engraving, and watch repairs. The business began in a Brussels department store in 1957, with a "Heel Bar" that tended to the city’s broken stilettos. Mister Minit has since expanded around the world, and now serves 7 million customers each year. If there’s a knife to be sharpened or a pet tag to be engraved, Mister Minit is the place to go.
The service retailer’s annual Asia-Pacific conference is a hot ticket for franchisees. The event brings together Mister Minit business owners from Southeast Asia, New Zealand, and Australia to meet and discuss new products and services. It also serves as a platform for franchisees to provide customer feedback. After a 12-month break, Mister Minit was determined to bring its franchisees back together, and decided to take the conference virtual for the first time.
This move represented a new frontier for Mister Minit. They wanted to create opportunities for franchisees to enjoy themselves, celebrate their hard work, and learn from one another in this new virtual environment – just as they had in person. The virtual conference had to be easy to navigate, and it needed to feature the networking sessions and trade show elements that provided attendees with valuable insights at previous conferences.
The kicker? All of the above had to be achieved in only four weeks’ time, instead of the conference’s usual nine-month planning period.
Enter Hopin’s product support team, who quickly walked the Mister Minit team through their virtual event platform and helped build a roadmap for the event. Hopin’s easy-to-navigate interface was a major deciding factor for the Mister Minit team as it ensured franchisees could turn on their computers and instantly jump into the event, regardless of how tech savvy they are. Mister Minit used Hopin for all pre-event communication about the conference, including sharing the agenda and speaker information. Attendees also used the platform to build out their own personal program of breakout sessions.
"From the very beginning I really felt that connection and felt the value in terms of what was delivered from the platform […] I was impressed with the whole flexibility of the platform and I wanted to make it very simple, because we weren’t [all] tech savvy." –Maria Walton, People and Franchise Director, Mister Minit